Design Philosophy

Design Philosophy


Design is a combination of visual appeal and functionality. A successful combination of the two is the only way to create a successful project.

The two most important points someone has to understand in order to design a successful space are understanding what the space is being used for and understanding who will be using the space.  This general concept is applicable to all projects whether designing a commercial space, a home or an object.

Functionality is critical in designing for a business. A big part of any design project is to understand the workflow and how the business works. Engineering a space can make the difference between big profits and big losses. The first part of any project is to research what the objective is, what the workflow is and can it be improved.

Next is understanding who is the person using the space, whether it is a customer, a client or a worker.

In a retail space, it is possible to lead a customer through the store without them realizing, using different sensory cues. Keeping them in a certain area in order to create a connection to a product or forcing them through can also be achieved.

In a restaurant, the customer is there to purchase food and drinks. Whether a client encouraged to buy and leave in order to facilitate high volumes, or encouraged to stay and spend more, it is the designer’s job to create the space that will encourage the customer to do so.

However, every single person using the space is important, not just the end user. For example in a store or hotel, if the staff isn’t efficient and comfortable, it will show in there service and that will transfer to the overall experience of the end user.

The designer is a critical part of any successful business.



A big part of design is understanding how things are built. Without that knowledge, mistakes will occur, time and money will be affected. I have used the past 20+ years not only to learn but to experience and become proficient at the following:

Construction Experience:

  • General carpentry (wood & metal) & wood work
  • Wood flooring, tile flooring and walls
  • Basic plumbing, electrical & network cabling
  • Cabinet, door & hardware installation
  • Drywall, plaster & paint

Fabrication  Experience:

  • Wood or composite millwork (built-in & stand alone)
  • Solid wood & metal furniture
  • Wood, metal & plastic displays
  • Wood, composite & plastic signage
  • Wood & laminate veneers
  • Wood finishing (stain, varnish, water based, oil)